By Geoffrey Samuelsson-Brown
Most up-to-date version of the profitable best-seller that perspectives advertisement translation from the translator’s and customer’s viewpoints.
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Additional info for A Practical Guide for Translators (Topics in Translation)
Just have a look at the text and tidy it up’. If you have a computer, it can do the translation for you and your charges should be lower. Translation tools such as computer-aided translation need the skills of an experienced translator to interact with the computer to produce a professional result. The client is paying for your skills as a ‘knowledge worker’ and for the end result. Make the client aware of the beneﬁts you are offering. Would the client demand that a solicitor charge less because he uses the same efﬁciency tools such as word processing software, databases?
Amen. There are, of course, many versions and translations, and research on the Internet produces interesting linguistic challenges. Microsoft Word’s spell checker rejects ‘thine’ but not ‘Thy’ since the latter has an initial capital letter and is treated as a proper name. 4 Localisation This is a relatively new term, but illustrates the importance of the command of the target language. If a translation is to be used in published form, such as a catalogue or manual, a serious client will send your translation to his counterpart in the country where the translated document can be checked to ensure that • • • it is suitable for the intended market, terminology reﬂects what is in current use and the language used is pitched at the right level.
There are three principal types of translation services provider. The ﬁrst is the individual freelance translator or practitioner working from one or more languages and into one target language. This may be the best option if you need translation into a single language. It is natural that the individual practitioner will have limited resources but, if you can work within these limitations, then your requirements can be met (see Table 3). The second is translation agencies that, as the name suggests, act as an agency or broker.
A Practical Guide for Translators (Topics in Translation) by Geoffrey Samuelsson-Brown
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